To "roll something out" is to introduce something or start it up
Transcript
Roll out
Today’s expression is a phrasal verb, roll out. Roll out. You heard that companies like Bird, Lime and Spin are rolling out electric scooter programs in cities across the United States. That means they are introducing these programs; they are starting them up. You can use “roll out” when you are starting a new product, service, or initiative—or, like in the case of the scooters, when you bring an existing business to a new place.
Let me give you some more examples. Lyft is a ridesharing company like Uber. They are rolling out a subscription service, where you pay a flat amount per month for unlimited rides instead of paying by the ride. They are introducing this new service, so we say they are rolling it out. Think back to the last time you went to a McDonald’s. Did you see anything different about the ordering process? You might have, if you’ve been to one of their new locations. That’s because McDonald’s is rolling out new self-service kiosks, where you order on a touch screen instead of with a person. They are rolling out the kiosks, meaning they are introducing them, or starting them out.
Google rolled out a new version of Gmail recently; not all users have the new format, but pretty soon all of us will. It’s a redesigned Gmail home page, with better connections to Google’s calendar and other functions. Google is rolling it out gradually, meaning that it will be available to people in waves, rather than all at once.
It doesn’t always have to be from the world of business. Governments roll out new initiatives all the time. In the United States, the first lady Melania Trump rolled out a new initiative to combat bullying among children in school.
That’s all from chilly, rainy Chicago today. I just got back from a week in Mexico. I was stuck in a conference room working for most of the week, but I still got to enjoy a little bit of the sun and warm weather. But it’s back to chilly, rainy Chicago—at least until summer arrives in a few weeks.
Thank you so much for listening and being part of Plain English. We will be back again with a new episode on Monday. Make sure you catch all of the episodes by clicking “follow” in Spotify or “subscribe” in Apple Podcasts. Monday’s topic will be the end of the ETA separatist group in the Basque country of Spain. See you then.
¿Hablas español?
The transcript of this lesson is available with interactive translations into Spanish. In each lesson transcript, we select about one hundred difficult words, phrases , and expressions for translation.
How is this different than simply using a translation engine?
Translation engines are powerful tools for communicating in the modern world . However, they often miss the context and can either mislead you or leave you confused . Our human translators are here to make sure that you’re getting not only the correct definition, but also the full context .
How can I use the translations in my studies?
Most members use the translations as they are listening to the lesson and reading along . When you come across a word you don’t understand, you don’t have to press pause to discover the meaning . You can simply hover your mouse over the highlighted word . This lets you learn the definition of the word without having to press pause on the audio.
Do the translations work on mobile?
Yes! Instead of hovering over a highlighted word, just tap on it .
How can I access the translations?
Translations are included in two memberships: Plain English Plus+ and Starter. Choose a plan and get started today!
你说中国话？
The transcript of this lesson is available with interactive translations into your language. In each lesson transcript, we select about one hundred difficult words, phrases , and expressions for translation.
How is this different than simply using a translation engine?
Translation engines are powerful tools for communicating in the modern world . However, they often miss the context and can either mislead you or leave you confused . Our human translators are here to make sure that you’re getting not only the correct definition, but also the full context .How can I use the translations in my studies?
Most members use the translations as they are listening to the lesson and reading along . When you come across a word you don’t understand, you don’t have to press pause to discover the meaning . You can simply hover your mouse over the highlighted word . This lets you learn the definition of the word without having to press pause on the audio.
Do the translations work on mobile?
Yes! Instead of hovering over a highlighted word, just tap on it .
How can I access the translations?
Translations are included in two memberships: Plain English Plus+ and Starter. Choose a plan and get started today!
Parlez-vous français?
The transcript of this lesson is available with interactive translations into your language. In each lesson transcript, we select about one hundred difficult words, phrases , and expressions for translation.
How is this different than simply using a translation engine?
Translation engines are powerful tools for communicating in the modern world . However, they often miss the context and can either mislead you or leave you confused . Our human translators are here to make sure that you’re getting not only the correct definition, but also the full context .How can I use the translations in my studies?
Most members use the translations as they are listening to the lesson and reading along . When you come across a word you don’t understand, you don’t have to press pause to discover the meaning . You can simply hover your mouse over the highlighted word . This lets you learn the definition of the word without having to press pause on the audio.
Do the translations work on mobile?
Yes! Instead of hovering over a highlighted word, just tap on it .
Can I see a sample?
Yes, please visit PlainEnglish.com/sample to see a sample episode with the Spanish translations.
How can I access the translations?
Translations are included in two memberships: Plain English Plus+ and Starter. Choose a plan and get started today!
Você fala português?
The transcript of this lesson is available with interactive translations into your language. In each lesson transcript, we select about one hundred difficult words, phrases , and expressions for translation.
How is this different than simply using a translation engine?
Translation engines are powerful tools for communicating in the modern world . However, they often miss the context and can either mislead you or leave you confused . Our human translators are here to make sure that you’re getting not only the correct definition, but also the full context .How can I use the translations in my studies?
Most members use the translations as they are listening to the lesson and reading along . When you come across a word you don’t understand, you don’t have to press pause to discover the meaning . You can simply hover your mouse over the highlighted word . This lets you learn the definition of the word without having to press pause on the audio.
Do the translations work on mobile?
Yes! Instead of hovering over a highlighted word, just tap on it .
Can I see a sample?
Yes, please visit PlainEnglish.com/sample to see a sample episode with the Spanish translations.
How can I access the translations?
Translations are included in two memberships: Plain English Plus+ and Starter. Choose a plan and get started today!
日本語は話せますか？
The transcript of this lesson is available with interactive translations into your language. In each lesson transcript, we select about one hundred difficult words, phrases , and expressions for translation.
How is this different than simply using a translation engine?
Translation engines are powerful tools for communicating in the modern world . However, they often miss the context and can either mislead you or leave you confused . Our human translators are here to make sure that you’re getting not only the correct definition, but also the full context .How can I use the translations in my studies?
Most members use the translations as they are listening to the lesson and reading along . When you come across a word you don’t understand, you don’t have to press pause to discover the meaning . You can simply hover your mouse over the highlighted word . This lets you learn the definition of the word without having to press pause on the audio.
Do the translations work on mobile?
Yes! Instead of hovering over a highlighted word, just tap on it .
Can I see a sample?
Yes, please visit PlainEnglish.com/sample to see a sample episode with the Spanish translations.
How can I access the translations?
Translations are included in two memberships: Plain English Plus+ and Starter. Choose a plan and get started today!
Parli italiano?
The transcript of this lesson is available with interactive translations into your language. In each lesson transcript, we select about one hundred difficult words, phrases , and expressions for translation.
How is this different than simply using a translation engine?
Translation engines are powerful tools for communicating in the modern world . However, they often miss the context and can either mislead you or leave you confused . Our human translators are here to make sure that you’re getting not only the correct definition, but also the full context .How can I use the translations in my studies?
Most members use the translations as they are listening to the lesson and reading along . When you come across a word you don’t understand, you don’t have to press pause to discover the meaning . You can simply hover your mouse over the highlighted word . This lets you learn the definition of the word without having to press pause on the audio.
Do the translations work on mobile?
Yes! Instead of hovering over a highlighted word, just tap on it .
Can I see a sample?
Yes, please visit PlainEnglish.com/sample to see a sample episode with the Spanish translations.
How can I access the translations?
Translations are included in two memberships: Plain English Plus+ and Starter. Choose a plan and get started today!
Sprechen Sie Deutsch?
The transcript of this lesson is available with interactive translations into your language. In each lesson transcript, we select about one hundred difficult words, phrases , and expressions for translation.
How is this different than simply using a translation engine?
Translation engines are powerful tools for communicating in the modern world . However, they often miss the context and can either mislead you or leave you confused . Our human translators are here to make sure that you’re getting not only the correct definition, but also the full context .How can I use the translations in my studies?
Most members use the translations as they are listening to the lesson and reading along . When you come across a word you don’t understand, you don’t have to press pause to discover the meaning . You can simply hover your mouse over the highlighted word . This lets you learn the definition of the word without having to press pause on the audio.
Do the translations work on mobile?
Yes! Instead of hovering over a highlighted word, just tap on it .
Can I see a sample?
Yes, please visit PlainEnglish.com/sample to see a sample episode with the Spanish translations.
How can I access the translations?
Translations are included in two memberships: Plain English Plus+ and Starter. Choose a plan and get started today!
Sen Türkçe konuşmayı biliyor musun?
The transcripts of Plain English lessons are available with interactive translations into your language. In each lesson transcript, we select about one hundred difficult words, phrases , and expressions for translation. Turkish translations are available starting at Lesson 278.
How is this different than simply using a translation engine?
Translation engines are powerful tools for communicating in the modern world . However, they often miss the context and can either mislead you or leave you confused . Our human translators are here to make sure that you’re getting not only the correct definition, but also the full context .How can I use the translations in my studies?
Most members use the translations as they are listening to the lesson and reading along . When you come across a word you don’t understand, you don’t have to press pause to discover the meaning . You can simply hover your mouse over the highlighted word . This lets you learn the definition of the word without having to press pause on the audio.
Do the translations work on mobile?
Yes! Instead of hovering over a highlighted word, just tap on it .
Can I see a sample?
Yes, please visit PlainEnglish.com/sample to see a sample episode with the Spanish translations.
How can I access the translations?
Translations are included in two memberships: Plain English Plus+ and Starter. Choose a plan and get started today!
Mówisz po polsku?
The transcript of Plain English lessons are available with interactive translations into your language. In each lesson transcript, we select about one hundred difficult words, phrases , and expressions for translation. Polish translations are available starting at Lesson 278.
How is this different than simply using a translation engine?
Translation engines are powerful tools for communicating in the modern world . However, they often miss the context and can either mislead you or leave you confused . Our human translators are here to make sure that you’re getting not only the correct definition, but also the full context .How can I use the translations in my studies?
Most members use the translations as they are listening to the lesson and reading along . When you come across a word you don’t understand, you don’t have to press pause to discover the meaning . You can simply hover your mouse over the highlighted word . This lets you learn the definition of the word without having to press pause on the audio.
Do the translations work on mobile?
Yes! Instead of hovering over a highlighted word, just tap on it .
Can I see a sample?
Yes, please visit PlainEnglish.com/sample to see a sample episode with the Spanish translations.
How can I access the translations?
Translations are included in two memberships: Plain English Plus+ and Starter. Choose a plan and get started today!
Audio
The fast version of this expression is available for subscribers of Plain English Plus+.