Faint of heart

To be faint of heart is to be weak or unable to face a challenge

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If a person is “faint of heart,” that person doesn’t have the strength or determination to face a challenge. This phrase is often used in the negative. For example, “Rock climbing is not for the faint of heart.” That means that rock climbing is an activity that requires strength and courage.

Real estate development is difficult. But some kinds of development are more difficult, and riskier, than others. Building a small warehouse or a small apartment building in a medium-sized city is relatively easy (at least compared to other types of development).

But converting an old office into luxury apartments in the middle of a big city is very difficult. It carries unusual risks and has unique challenges. Office to apartment conversions are not for the faint of heart. These are projects that require strength, dedication, and a tolerance for risk.

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