Gear up

Coca-Cola is gearing up to release a new flavor in 25 countries: Coca-Cola Plus Coffee. When you’re gearing up for something, you’re getting ready. Coca-Cola perfected the recipe, then they tested it in a few countries. Now, as they’re gearing up to release it, they need to start mixing the ingredients, preparing the marketing, and arranging for distribution. Are you gearing up for anything? I’m gearing up to go on vacation—packing my bags, buying my sunscreen, and getting my summer clothes out of storage.