Casual Dictionary

High profile

When something is “high profile”, it’s attracting a lot of attention.

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The Kentucky Derby is the most high-profile horse race on the calendar. This means that it attracts the most attention. There are other popular, high-profile races (like the Preakness Stakes), but the most high-profile race, the one that attracts the most attention, is the Kentucky Derby. If you’re working on a project that’s high-profile, you should do an extra-careful job, because a lot of people will be paying attention.

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