Kick off

To "kick off" is to begin a big process

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To “kick off” is to begin—usually to begin something big. The World Cup kicks off today, June 14. That means, the World Cup begins today. It’s common to say that the festivities or activities will kick off at a certain time, or to say that a game will kick off at noon. In the United States, it’s common to kick off the summer with a barbeque over the Memorial Day weekend in May. Later in the year, the winter holiday season kicks off with Thanksgiving in November.

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