New and improved

“New and improved” is used to describe a new version of a product or improvements made to it. It’s often used in advertisements or on a product’s packaging. The phrase itself doesn’t really make sense, since something can’t truly be new and improved at the same time, but it’s still a widely used phrase. In the lesson, you heard that every week, some type of packaged food is “new and improved,” a recipe is reformulated, and special editions are released. The company released their “new and improved” version of the software.