Publicity stunt

A "publicity stunt" is something done simply to attract attention



DefinitionYour turn

A publicity stunt is something that is done simply to attract attention—usually from the media. A robotic arm in California called “Flippy” flipped burgers in a restaurant. This seemed like a publicity stunt, since the burger-flipping robot didn’t really save time or money. The company just wanted to publicity—the media attention—from “Flippy.” The new robots in the kitchen may be getting a lot of publicity, but they are not just stunts: they save real time and money for restaurants.

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