Publicity stunt

A publicity stunt is something that is done simply to attract attention—usually from the media. A robotic arm in California called “Flippy” flipped burgers in a restaurant. This seemed like a publicity stunt, since the burger-flipping robot didn’t really save time or money. The company just wanted to publicity—the media attention—from “Flippy.” The new robots in the kitchen may be getting a lot of publicity, but they are not just stunts: they save real time and money for restaurants.