White-hot

Something is 'white-hot' if it's extremely hot (or very popular)

Keywords: hot white

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DefinitionYour turn

“Hot” is often used to mean “popular” or “competitive.” For example, TikTok is white-hot among teens now. That means it’s extremely popular among teens. When Barack Obama was elected president in 2008, his popularity was white-hot: he was extremely popular.

In today’s lesson, you heard that the American job market has been white-hot. (There are signs that it has started to cool in recent weeks.) This means that the job market has been extremely competitive, with low unemployment and many, many opportunities.

A Netflix documentary about the brand Abercrombie & Fitch is called “White Hot.” That was a play on words. The brad was extremely popular in the 1990s. But it was also popular mostly among white teen consumers.

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