Lesson #192

Moviepass is a bust, but the subscription model for theaters endures

A company offering unlimited movies in theaters for just $10 a month has gone out of business, but the subscription model is here to stay, as large theater chains begin offering their own subscription services. While they're not unlimited, they are generous and are becoming popular with moviegoers. The model works well for theater chains, too: they like the consistent revenue and the added popcorn sales. Plus, learn the English phrase "in the sweet spot."