Lesson #237

The consumer brands that want to take the pain out of shopping

What do brands like Warby Parker eyeglasses, Bonobos pants, Casper mattresses, and Harry’s razors have in common? They are all part of the direct-to-consumer revolution that is disrupting the traditional retail model. Direct-to-consumer brands are helping eliminate confusion, bring down prices, and make shopping fun again. Plus, learn the phrasal verb “try on.”