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To ‘cut and run’ is to abandon a plan without finishing it. This is often used when an organization or a person quickly abandons a plan because it senses trouble or controversy.
The “cut” part means to stop doing something; the “run” part means to abandon it and to move in another direction.
In today’s lesson, you heard about the controversy around Bud Light’s partnership with a trans influencer. The parent company issued a weak apology for the campaign. But LGBTQ customers thought the company “cut and run.” They thought the company abandoned its support for LGBTQ causes and started to run the other direction.
Often, “cut and run” implies a sort of cowardice or lack of conviction. If you accuse a person or company of cutting and running, you believe they lack the principles to defend their original actions.