Drum up business

To “drum up business” is to use creative or energetic tactics to attract more customers or clients. When someone “drums up business,” they’re doing things to make more people aware of their service or product, in hopes of increasing their sales or client base.

For example:

• A new restaurant might “drum up business” by offering special deals, advertising on social media, or hosting events. These efforts are designed to attract more diners and create buzz around the restaurant.
• A tech startup might “drum up business” by attending trade shows, launching an online marketing campaign, or offering free trials of their product.
• Pedicab owners in London wait outside nightclubs and theaters and try to “drum up business” by making their cabs appealing and unique. They decorate with fake fur and neon lights, play music, and even cater to specific clientele, like playing traditional music for Middle Eastern riders.